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NewsMediaWorks
Australia
Приєднався 5 лис 2009
The industry body advocating the cultural influence and commercial value of news media publishing in Australia.
Mark Ryan (Judith Neilson Institute) | INFORM19 News Media Summit
Mark Ryan is director of the Judith Nielson Institute for Journalism and Ideas. He delivered this speech to the NewsMediaWorks INFORM Summit in Sydney, 24 September 2019.
Read the full script of this presentation here: newsmediaworks.com.au/mark-ryans-speech-to-inform19-summit/
Read the full script of this presentation here: newsmediaworks.com.au/mark-ryans-speech-to-inform19-summit/
Переглядів: 223
Відео
Paul Fletcher MP (Minister for Communications) | INFORM News Media Summit 2019
Переглядів 484 роки тому
Hon Paul Fletcher MP addressed the INFORM 2019 News Media Summit, hosted by NewsMediaWorks on September 24, 2019. A script of this presentation can be found here: newsmediaworks.com.au/paul-fletcher-mp-speech-to-the-2019-inform-news-media-summit/
Editorial panel: Guardian, Seven West, Nine and News Corp | INFORM 19
Переглядів 2254 роки тому
From the INFORM 2019 News Media Summit, hosted by NewsMediaWorks. Moderated by Ticky Fullerton (Sky News), this panel featured Lenore Taylor (The Guardian), Anthony de Ceglie (The West Australian), Kate de Brito (News.com.au) and James Chessell (Nine).
Digital partnerships: Tech giants and publishers | INFORM 19
Переглядів 1314 роки тому
This panel, moderated by Tim Burrowes (Mumbrella) brought together Lizzie Young (Nine), Julian Delany (News Corp), Andrew Hunter (Facebook) and Kate Beddoe (Google) for a robust and lively discussion around the relationship between news media publishers and the digital giants. Read more: newsmediaworks.com.au/digital-partnerships-panel-tech-giants-and-publishers/
Damian Eales: Sharing ideas and shaping change | INFORM News Media Summit 2019
Переглядів 2024 роки тому
Damian Eales is the president of INMA (International News Media Association) and the COO of News Corp Australia. He delivered a speech on the role of INMA in the Australian context, as well as his work helping News Corp to develop a sustainable business model for the future of its journalism.
Strategy panel: What matters and what is just noise? | INFORM19
Переглядів 564 роки тому
This panel, moderated by Mi3’s Paul McIntyre, featured Adam Ferrier (Thinkerbell) Caitlin Lloyd (Tidal) and Mark Green (The Monkeys). More info: newsmediaworks.com.au/inform-strategy-panel-what-matters-and-what-is-just-noise/
Mark Ritson on marketing effectiveness | INFORM
Переглядів 8 тис.4 роки тому
Mark Ritson on advertising effectiveness at the 2019 INFORM News Media Summit hosted by NewsMediaWorks. He highlighted the need for teams to develop considered and well-written objectives that took into account the specific metrics to be measured. More info: newsmediaworks.com.au/inform-mark-ritson-keynote/
News Media in 2019: AAP Highlight Reel for NewsMediaWorks
Переглядів 484 роки тому
News Media in 2019: AAP Highlight Reel for NewsMediaWorks
TheTruthBuildsTrust for news brands
Переглядів 235 років тому
NewsMediaWorks CEO Peter Miller reflects on the 2018 TruthBuildsTrust study and campaign that was conducted alongside Galaxy Research and Thinkerbell. The creative campaign that was featured in all the major Australian newspapers and news websites, reminded media buyers that high-quality, trusted journalism is the context which gives news media ad space its power.
emma, nielsen CMV & Ipsos
Переглядів 985 років тому
emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry. Combined with Nielsen’s Consumer Media View (CMV) attitude, lifestyle and product database, you have the power to maximise your returns on marketing investment utilising accredited media currency data.
INFORM 2019
Переглядів 3875 років тому
Save the 24th Sepetember 2019 for the INFORM News Media Summit. INFORM is APAC’s annual gathering of the leading minds in news media. It is an essential event for advertising and media professionals either working with, or within, news media brands. In an era of fake news and digital deception, quality news brands - in print and online - are experiencing a renaissance in reader connection. Stay...
Trust in news media
Переглядів 745 років тому
Presenting at NewsMediaWorks INFORM News Media Summit, Sinead Boucher, CEO of Stuff discussed the effectiveness of print as an advertising tool and the importance of trust.
Trust in news media: highlights
Переглядів 665 років тому
The highlights of Sinead Boucher's presentation at NewsMediaWorks 2018 INFORM News Media Summit. Watch the full presentation here: ua-cam.com/video/s21dCzfpZcQ/v-deo.html
Trust equals success in news media
Переглядів 2355 років тому
Jarrod Dicker, CEO of Po.et presenting at NewsMediaWorks 2018 INFORM News Media Summit on the power of trust in news media.
Trust equals success in news media: highlights
Переглядів 405 років тому
Trust equals success in news media: highlights
Mark Ritson on marketing ratios: highlights
Переглядів 2265 років тому
Mark Ritson on marketing ratios: highlights
Communication equals media trust: highlights
Переглядів 465 років тому
Communication equals media trust: highlights
Effectiveness of news brands: highlights
Переглядів 485 років тому
Effectiveness of news brands: highlights
Newspapers complement TV ad campaigns
Переглядів 1625 років тому
Newspapers complement TV ad campaigns
News media works for employment advertisers
Переглядів 676 років тому
News media works for employment advertisers
News media and television are the perfect match for regional advertisers
Переглядів 396 років тому
News media and television are the perfect match for regional advertisers
News media works for gambling advertisers
Переглядів 216 років тому
News media works for gambling advertisers
Totally agree Mark.
Forgot to mention the gst???
Pit Gottschalk, du bist ein deutscher Narr. Robert Lewandowski ist zu gut, um für die Deutschen Volksdeutschen zu spielen!!!
Says the guy spewing absolute dirt on sky news 🤣😂
Respected sir, Thanks for making such an informative video. Can you guide about how can I have popping text on video, coming on my right or left side as I speak the word. E.g. if I am telling names of fruits, the names are coming from right side etc. Kindly guide regards
How far Rowan Dean has fallen from this standard of journalism....
They all do at some point in time
What a breath of fresh and logical air.
Wheres the vomit button.. RD is the cult leader of anti science opinions a true pied piper of the outright absurd.
That’s amazing, wow, really...you are so smart for a RACIST BORE.
I have to disagree about mobile video.
What about android ? Please make us known ...
very cool, informative video. And not just because i've always wondered what that obviously fake hand drawing and writing animation was X'D
All your numbers aside. Observe what a room full of people does whenever a commercial comes on TV 📺 Suggestions : Picks up their phone Picks up their phone Picks up their phone Goes to the bathroom Makes a sandwich Fast forwards Don't mistake how much advitisers spend on advitising, with how much an advitisment is actually consumed (watched, listened to with attention)
Got it, I understand what point you are trying to make. Here is my POV - Observe what a room full of people do when they are going through their Facebook or Instagram feeds and an Ad comes up( goes for UA-cam as well )? They SKIP the ad. They, most of the times fucking SKIP THE AD. How do I know this? Because I do that too. The point here is that, with all these social media ads and advetising platforms, YOU as a customer, most of the times, have a control over skiping the ads. But with TV, most of the times, you don't have an option to skip it. So basically, even if you are on your phone, you are listening to the advertisement going on in the background. Hope I made my point clear.
To me the numbers are meant to go beyond a (this) room full of people and see what's actually happening in the rest of the world.
Completely depends on your target audience. I agree with most of the argument but who are the 4 million readers..? I'd bet at least 2/3 above 50 years and depending on your target audience that is not a great roi. I would suggest the distinction be made between classical media and online, because radio/podcast and ooh are still able to reach basically any audience whereas print can't adress many age groups.
"I'd bet" is exactly the sort of statement that Mark is trying to push back against.
He's not favoring one over the other. He's saying newspapers are wrongly thought to be largely ineffective when in fact they do still do a decent job and on another related note to your concern... over 50s have the most purchasing power but marketers are obsessed with young people. They could do with targeting them more but they are thought of as uncool and undesirable. Marketers even think older people want to be like young people. Nope, they mostly think they're idiots. They always have lol they want to be more youthful, sure but they don't wish to be like them. Fuck that! 😂
Yea JD! 🚀
www.trustos.org
Greg, Greg, Greg. Larger audiences? New ways of making money? Client's needs? Marketing? They're all only part of question all right. But I believe you still haven't found the answer. Clients want content? What about readers? If clients want content, hire advertising writers and don't get journalists to write advertising copy. Banks etc might find themselves as de facto publishers, but you are making a mockery out of journalism by making reporters de facto journalists.
mmMate!!
@napolean34 | No, this ad promotes a fence. It ran in Western Australian newspapers earlier in 2010.